Does SSL Certificate Help SEO?  And, how do you install Secure Sockets Layer if so?

The short answer is “yes.”  But, that alone will not make you suddenly rank for any keyword.  You still need good content, engagement, backlinks, and all those other SEO factors if you want to rank.  However, if all things were equal, then the HTTPS site would rank higher.  According to an article on Search Engine Land,

…Google says it has an impact on “fewer than 1% of global queries” but said they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

Moz did some research and found that there was a correlation between HTTPS and higher rankings when searches were done.  Brian Dean’s research of over 1 million searches also came to this same conclusion.

Besides SEO reasons, you’ll seriously want to consider SSL because now major browsers like Google Chrome -and soon Firefox- will be displaying symbols that makes your site look suspicious in the eyes of the visitor, which means more visitors bouncing off your site!  Here’s a quote from HREF’s site:

“Apart from the SEO benefit HTTPS will become more important for a different reason: Google’s Chrome browser will display a lock overlayed with a red X in the address bar for ALL pages that do not have a correct HTTP setup in the near future: Your website will look broken in the eyes of your visitors. Mozilla will likely adopt a similar policy in Firefox.”

Just recently I called GoDaddy for some help transferring a domain.  While I was on hold, guess what they had on their recording?  Yup, it was a recording promoting their SSL add on.  It said that Google is now giving websites with SSL more weight in terms of search engine rankings.

If you’re not a “techy” like me, installing this SSL thing is intimidating.  Watch the video below to see what I mean.

 

 

You can learn more about the SSL offered at Wealthy Affiliate on this blog post titled: Free SSL for Everyone – Encrypting Your Sites Has Never Been Easier

 

 

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